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What is Search Engine Optimization (SEO)? |
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Search Engine Optimization (also known as SEO) includes many aspects, but the main focus is on understanding how Internet users search for specific content, what they are looking for, and how they go about searching for it. It is important to know what search engines people are using and what keywords and key phrases people are searching for in order to maximize the full potential of your website. Search Engine Optimization is best described in terms of website traffic – it is the most effective way of getting customers to your site without paying for advertising or pay-per-click ads. |
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How does Search Engine Optimization differ from Search Engine Marketing? |
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Search engine optimization is a part of search engine marketing, but not the other way around. Search engine optimization is purely the act of getting a website to rank high in the search engine rankings using organic methods. Search engine marketing consists of Search Engine Optimization and/or other methods like pay-per-click ads and sponsored links. Search engine marketing is very effective in the short-term but if you want to see long-term and more meaningful results, search engine optimization is the way to go. |
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Why should I be interested in Search Engine Optimization South Florida? |
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Search Engine Optimization brings traffic to your website. If you have an existing site that gets no traffic, what is the point of having a site? Internet browsers rarely look beyond the first page of search results so it is important to have your site appear within the top ten of the major search engines like Google and Yahoo. SEO gives your website that little boost it needs to be successful in the search engines without paying for advertising or pay-per-click ads. It brings you business 24 hours a day, 7 days a week! |
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How long does Search Engine Optimization usually take to show results? |
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Search Engine Optimization does not occur overnight. It takes time to create a well-optimized site and even then monthly maintenance is required. Results often start to show in a few months, however, for the trend to keep up, work will need to be performed on the site quite often. |
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What are people looking for in South Florida and how do they search for it? |
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People using the internet are likely to search for almost anything. If you have a product or service to sell or just want traffic drawn to your site, it is important to have a well optimized and unique website that ranks high above others like it. For example, there may be 400 different sites about "Ft Lauderdale restaurants". People generally do not scroll beyond the first 10 results and most definitely do not look past the first page of search results. You want your site to be on that first page of search results -- because these are the sites that get the most traffic.
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What can AP Marketing & Design's Search Engine Optimization do for me? |
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At AP Marketing & Design we specialize in Website Design and Search Engine Optimization, and work hard to ensure that your web site is found at the top of the Search Engine Rankings listings for your key words and key phrases.
Our approach to Search Engine Optimization is continually changing to adapt to the fluid changes that occur almost daily with the various Search Engines. Read below to find out our unique approach to search engine optimization.
We want your company to not have to pay for pay per click search engine advertising - because you are limited to a certain budget. With search engine optimization, the possibilities are endless - your site can receive unlimited traffic for a much lower price. |
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Search Engine Optimization South Florida Packages |
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Search engine optimization pricing is calculated by how much time is needed to work on your site. Generally, the larger the site, the more work that will need to be done. Please call for pricing (954) 661-8458 |
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Our search engine optimization packages include: |
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An initial consultation - including our detailed report on Website / Search Engine Compatibility Report |
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Keyword analysis and implementation |
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Submission of site to various search engines and related directories |
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Establishment of inbound links (all links are done manually - we do not use link farms) |
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Creation of xml sitemaps |
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Detailed traffic reports |
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and additional work that may be required by the client each month. |
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Generating inquiries and sales |
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Building customer relationships |
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Search Engine Optimization South Florida Success - Case Studies |
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Below are several case studies from search engine optimization South Florida clients. Results vary. |
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Below is a chart showing the number of visitors to one of our clients' sites. This site was re-designed after the original web designer built a visually appealing site using flash, but one that was almost invisible in terms of Search Engine Rankings. We optimized the site in January 2007 and almost immediately saw an increase in traffic. Web Site traffic tripled in 5 months, and the company has had to hire additional inside sales staff and install additional phone lines. |
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| Month |
Unique visitors |
Number of visits |
Pages |
Hits |
| Jan 2007 |
2280 |
3309 |
21646 |
84634 |
| Feb 2007 |
3691 |
4912 |
23883 |
142306 |
| Mar 2007 |
5479 |
7630 |
34947 |
284780 |
| Apr 2007 |
5209 |
7150 |
27532 |
227254 |
| May 2007 |
6866 |
9115 |
33794 |
268545 |
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| 2. |
This chart shows traffic to another one of our clients' sites. This site was created in February 2006. The site was designed from the ground up with the correct approach to SEO despite being a brand new site, the website quickly climbed up the Search rankings. It is important to understand that this does not happen overnight and can often take months to show any noticeable results. |
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| Month |
Unique visitors |
Number of visits |
Pages |
Hits |
| Jan 2006 |
1 |
5 |
25 |
25 |
| Feb 2006 |
14 |
102 |
9840 |
23184 |
| Mar 2006 |
26 |
89 |
1809 |
12257 |
| Apr 2006 |
67 |
111 |
3337 |
9042 |
| May 2006 |
318 |
425 |
2739 |
25698 |
| Jun 2006 |
306 |
396 |
3348 |
29293 |
| July 2006 |
315 |
405 |
2339 |
21868 |
| Aug 2006 |
305 |
376 |
4515 |
31150 |
| Sep 2006 |
297 |
372 |
1432 |
19449 |
| Oct 2006 |
877 |
989 |
3174 |
50604 |
| Nov 2006 |
1412 |
1544 |
3852 |
61713 |
| Dec 2006 |
1434 |
1598 |
4338 |
65115 |
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Components of Our Search Engine Optimization South Florida Plans |
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| Keyword Analysis |
| We work with our clients to develop a list of potential keywords to optimize the website for. Keywords with a geo-identifier (i.e. "Fort Lauderdale restaurant") are much more feasible than one without a geo-identifier (i.e. "restaurant"). If the keywords and key phrases overall are not very competitive on an international level, we can begin optimizing for them right away. If they are like most, however, this is strong competition and we recommend, to get the best results, that your website be optimized on a regional basis to start. |
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| Tags and Description |
| Each page will be given its own unique meta tags, description, alt image descriptions, and H1 tags – these will generally be specific to a keyword and/or key phrase. |
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| Quality Content |
| We write and use quality / relevant content to attract attention to your pages. Nothing kills SEO more than having dull, repetitive text. Once visitors are on your site, you want to keep them there – and fresh, exciting content will do just that. All content is written in html and NEVER in javascript or other non-search engine friendly methods. |
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| Internal Links |
| It is important to have internal links within your website. An internal link could be a link on your homepage called Horses and to get the best results, must link to a page within your website called "/horses.html." One of the worst things people can do in there site is have their link anchor text read: Click here or something irrelevant. |
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| Inbound / Reciprocal Links |
| Having links coming into your website increase website popularity and therefore increases traffic. It is especially important to Google in forming your PageRank, which directly has an effect on your placement in their search engine rankings. We establish a link exchange program for your website but ONLY exchange links with sites that have relevant content AND a Google PR of 3 or higher. When you link to sites with PR1, part of their rank comes off on your site and can lower your ranking. |
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| Search Engine / Directory Submission |
| We submit your website to various search engines and related directories. This goes hand-in-hand with the link exchange program – having a link to your site from a trusted directory |
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| XML Sitemaps |
| We create XML sitemaps for your website that are basically a menu for robots and spiders to easily navigate through your website. |
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| Frequent Page Updates |
| It is important that search engines see your content is always changing, or else they will stop indexing your website. We add/modify content almost everyday to keep up with search engine trends. |
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