| * Click here to view some of our actual search engine results in Google. |
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What is Search Engine Optimization or SEO? |
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Search Engine Optimization (SEO) includes many aspects, but the main focus is on understanding how Internet users search for specific content, what they are looking for, and how they go about searching for it. It is important to know what search engines people are using and what keywords and key phrases people are searching for in order to maximize the full potential of your website. Search Engine Optimization is best described in terms of website traffic – it is the most effective way of getting customers to your site without paying for advertising or pay-per-click ads. |
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How does Search Engine Optimization differ from Search Engine Marketing? |
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Search engine optimization is a part of search engine marketing, but not the other way around. Search engine optimization is purely the act of getting a website to rank high in the search engine rankings using organic methods. Search engine marketing consists of Search Engine Optimization and/or other methods like pay-per-click ads and sponsored links. Search engine marketing is very effective in the short-term but if you want to see long-term and more meaningful results, search engine optimization is the way to go. |
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Why should I be interested in Search Engine Optimization? |
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Search Engine Optimization brings traffic to your website. If you have an existing site that gets no traffic, what is the point of having a site? Internet browsers rarely look beyond the first page of search results so it is important to have your site appear within the top ten of the major search engines like Google and Yahoo. SEO gives your website that little boost it needs to be successful in the search engines without paying for advertising or pay-per-click ads. It brings you business 24 hours a day, 7 days a week! |
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How long does Search Engine Optimization usually take to show results? |
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Search engine optimization does not happen overnight. It may take several months to show any noticeable results, while for some websites it may only take a few weeks. You have to have patience with search engine optimization and in the end, the reuslts will be worth the wait! There are many factors that affect the way search engines and spiders are "crawling" pages and therefore, every page will have different results and at different times. Optimization is a continual process and pages needed to be modified and added every month in order to keep the website high in the search engine rankings. |
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What are people looking for and how do they search for it? |
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People using the internet are likely to search for almost anything. If you have a product or service to sell or just want traffic drawn to your site, it is important to have a well optimized and unique website that ranks high above others like it.
For example, there may be 200 different sites about "bamboo fences". People generally do not scroll beyond the first 10 results and most definitely do not look past the first page of search results. You want your site to be on that first page of search results. |
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What can AP Marketing & Design's Search Engine Optimization do for me? |
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At AP Marketing & Design we specialize in Website Design and Search Engine Optimization, and work hard to ensure that your web site is found at the top of the Search Engine Rankings listings for your key words and key phrases.
Our approach to Search Engine Optimization is continually changing to adapt to the fluid changes that occur almost daily with the various Search Engines.We want your company to not have to pay for pay per click search engine advertising - because you are limited to a certain budget. With search engine optimization, the possibilities are endless - your site can receive unlimited traffic for a much lower price.
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Search Engine Optimization Success - Case Studies |
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Below are several case studies from Ft Lauderdale search engine optimization clients. Results vary. |
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Below is a chart showing the number of visitors to one of our clients' sites. This site was re-designed after the original web designer built a visually appealing site using flash, but one that was almost invisible in terms of Search Engine Rankings. We optimized the site in January 2009 and almost immediately saw an increase in traffic. Web Site traffic tripled in 5 months, and the company has had to hire additional inside sales staff and install additional phone lines. |
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| Month |
Unique visitors |
Number of visits |
Pages |
Hits |
| Jan 2009 |
2280 |
3309 |
21646 |
84634 |
| Feb 2009 |
3691 |
4912 |
23883 |
142306 |
| Mar 2009 |
5479 |
7630 |
34947 |
284780 |
| Apr 2009 |
5209 |
7150 |
27532 |
227254 |
| May 2009 |
6866 |
9115 |
33794 |
268545 |
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This chart shows traffic to another one of our clients' sites. This site was created in February 2010. The site was designed from the ground up with the correct approach to SEO despite being a brand new site, the website quickly climbed up the Search rankings. It is important to understand that this does not happen overnight and can often take months to show any noticeable results. |
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| Month |
Unique visitors |
Number of visits |
Pages |
Hits |
| Jan 2010 |
1 |
5 |
25 |
25 |
| Feb 2010 |
14 |
102 |
9840 |
23184 |
| Mar 2010 |
26 |
89 |
1809 |
12257 |
| Apr 2010 |
67 |
111 |
3337 |
9042 |
| May 2010 |
318 |
425 |
2739 |
25698 |
| Jun 2010 |
306 |
396 |
3348 |
29293 |
| July 2010 |
315 |
405 |
2339 |
21868 |
| Aug 2010 |
305 |
376 |
4515 |
31150 |
| Sep 2010 |
322 |
372 |
1432 |
19449 |
| Oct 2010 |
877 |
989 |
3174 |
50604 |
| Nov 2010 |
1412 |
1544 |
3852 |
61713 |
| Dec 2010 |
1434 |
1598 |
4338 |
65115 |
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Actual Google Search Engine Results - Keyword Searches in Google |
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Below are actual Google search engine results for several of our search engine optimization clients.
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Components of Our Search Engine Optimization Plans |
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| Keyword Analysis |
| We work with our clients to develop a list of potential keywords to optimize the website for. Keywords with a geo-identifier (i.e. "Fort Lauderdale restaurant") are much more feasible than one without a geo-identifier (i.e. "restaurant"). If the keywords and key phrases overall are not very competitive on an international level, we can begin optimizing for them right away. If they are like most, however, this is strong competition and we recommend, to get the best results, that your website be optimized on a regional basis to start. |
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| Tags and Description |
| Each page will be given its own unique meta tags, description, alt image descriptions, and H1 tags – these will generally be specific to a keyword and/or key phrase. |
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| Quality Content |
| We write and use quality / relevant content to attract attention to your pages. Nothing kills SEO more than having dull, repetitive text. Once visitors are on your site, you want to keep them there – and fresh, exciting content will do just that. All content is written in html and NEVER in javascript or other non-search engine friendly methods. |
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| Internal Links / Anchor Text |
| It is important to have internal links within your website. An internal link could be a link on your homepage called Horses and to get the best results, must link to a page within your website called "/horses.html." One of the worst things people can do in there site is have their link anchor text read: Click here or something irrelevant. |
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| Inbound / Reciprocal Links |
| Having links coming into your website increases website popularity and therefore increases traffic. WE DO NOT USE LINK FARMS. AP Marketing & Design works with your company to create quality content that readers will want to link to. We also set up Wordpress blogs and various social media accounts to generate inbound links from social media constituents. |
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| Search Engine / Directory Submission |
| We submit your website to various search engines and related directories. This goes hand-in-hand with the link exchange program – having a link to your site from a trusted directory |
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| XML Sitemaps & Sitemap Submission to Google |
| We create XML sitemaps for your website that are basically a menu for robots and spiders to easily navigate through your website. We custom design the sitemaps to give highest priority to the most important pages in your website. |
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| Social Media Marketing |
If interest is expressed, AP Marketing & Design can implement a social media marketing plan into the SEO campaign. This includes the creation and maintenance of various social media accounts that will help to increase your company’s presence on the web. These include, but not limited to, Google Places, Facebook, Twitter, Yelp, and Wordpress blogs. With the amount of people using different forms of social media it is generally beneficial to have a few accounts listing your business with the social media realm. |
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